The 2019 BETRUE collection will release at select global retailers on June 1, and on June 8 in North America on nike.com, SNKRS and at select Nike stores.In a career spanning 24 years, Serena Williams has defined herself as a champion in many roles — as a mother, a woman, an athlete and a barrier-breaking icon. Williams’ full persona Nike Air Max Classic BW Damen inspires designer Virgil Abloh, who channels her pioneering spirit through a cape-jacket designed in collaboration with Nike.Translated from French, the words printed on the cape-jacket are “Mother, Champion, Queen, Goddess.”
The material was developed for Serena by Nike Nike Air Max 720 Womens as a performance seersucker nicknamed “Ever.” (Conversely, her sea-green bodysuit for Melbourne was made out of a Nike-specific material Nike Air Max 90 Dam nicknamed “Greatest.”)
A skirt with matching print completes the outfit"I love when fashion becomes a vehicle for sharing a powerful message. With Nike and Virgil, we've created pieces that aim to inspire a new generation of athletes everywhere," says Williams.
In addition to the cape-jacket, Abloh and Nike have created a limited-edition T-shirt and hat. Shown above, these items will release on nike.com in Europe and North America and sell at Nike Champs-Elysees and P75 in Paris once Serena takes the court.Extending Nike’s longstanding history of unique prints and patterns, the summer 2019 NikeCourt collection uses an 18th-century art form to decorate the apparel for Paris. A toile print depicts Nike Air Max 90 Femme Rose pastoral scenes of skeletons amid tennis-specific details, including a served ball, a dapper spectator and more. Other details are specific to Nike (check out the Swoosh on the skeletons'Nike Air Max 90 Mujer shoes) and its World Headquarters in Beaverton, Oregon, like the trees and geese that populate its campus. The design appears through vignettes scattered over black and white bases of knit fabric on the NikeCourt men's polo and the women’s long-sleeve top.Additionally, player options will include two more looks: a floral print, which appears on the men’s jacket, pant and shorts; and a bee, a classic French mark, on the women’s top. By combining knit fabrics, performance-driven materials, and culturally resonant motifs, the nation’s artistic heritage playfully comes to Adidas Superstar Dam life on the court.
“We wanted to play off the history of the area in an unexpected Nike Air Max 90 Femme Rose way,” says Abby Swancutt, NikeCourt Global Design Director. “We saw a big opportunity pairing a classic French motif within a traditional sport like tennis. When you see the toile pattern, you’re expecting something from the past, but in reality, we’ve infused playful elements from Nike Air Max 270 FemmeNike's history, and in turn, put it on performance fabrics to make it modern.”The guide was created in collaboration with the students and staff of Central Saint Martins, University of the Arts London and with inspiration from Global Fashion Agenda. It follows on the notion that the future of design is one of opportunity. Belief in that conviction is crucial to Nike's design ethos, in which creating the future of sport is a fundamental cornerstone. Over the years, Nike’s Adidas Superstar Femme view to solving problems has broadened from one that considered just the intersection Adidas Ultra Boost Femme of athlete and product to one that views the entire athlete ecology holistically — which is where issues of sustainability become hugely important.
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